ENS on Sales

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Great Beginnings

                It’s widely believed that the first radio commercial was delivered 86 years ago on August 28, 1922.

          At a time when many people didn’t even have a radio and with no ratings, rankings or previous radio advertising successes to build upon, a Mr. Blackwell paid $100.00 to deliver his message on WEAF in New York City.

                    I don’t know how one hundred dollars translates into today’s dollar, but it must have been a fortune!

          So here we are 86 years later using ratings, rankings, poorly trained sales people, our competitors and a long list of other excuses to devalue that bench mark rate!

          Maybe it’s time to regain our dignity and recruit and train professionals who can sell radio advertising for what it’s really worth!