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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
Email MarketingE-Marketing Your Stations ENS on Sales is sent to you FREE every week to stimulate your grey matter into thinking about ways to increase your sales and profits. But once in a while we have to try to make a living too!
Today’s ENS on Sales explores The Ten Demandments, Kelly Mooney’s essential handbook for email marketing to informed, empowered and demanding customers.
We have listed her Ten Demandments here to help you design your own email newsletter or e-marketing system for your stations.
Our SoundADvice radio e-marketing system meets all Ten Demandments at an investment you cannot possibly beat with an in-house product!
The 1st Demandment: Earn Trust. Your emails must have integrity.
SoundADvice; Does not hard sell, and gives your advertisers and prospects marketing tips from you that they will welcome.
The 2nd Demandment: Inspire. Your readers want to be inspired to do something that will improve their business.
SoundADvice tells advertisers that ‘advertising can’t make a bad business a good business’ and gives them a new tip each week on how to build a better business and make their advertising work harder.
The 3rd Demandment: Make it easy. Keep your emails simple, relevant and make them a satisfying experience.
SoundADvice takes less than 30 seconds to read and you’ll receive emails every week telling you how much advertisers appreciate your tips.
The 4th Demandment: Put the reader in charge. The reader needs to be in charge of how much email they receive.
The initial SoundADvice is short and to the point, but readers have the option of clicking through for additional information on every topic.
The 5th Demandment: Guide your readers. Anticipate their needs and give them the tools they need to interact with you.
Ens Media Inc. surveys all responses to SoundADvice to keep them timely and topical, and readers simply click on your account executive’s photo or your call letters to send you a message or request more details.
The 6th Demandment: 24/7 Busy business owners expect 24/7 access.
SoundADvice lets you monitor and respond to all advertiser inquiries immediately.
The 7th Demandment: Get to know your prospects. Keep solid records and know what interests your prospects.
SoundADvice monitors and issues regular reports to you on the topics each of your readers request additional information about.
The 8th Demandment: Exceed readers expectations. Give customers more attention than they expect.
Every SoundADvice has a companion training document for account executives to become experts on the topic and arms you to make an appointment to give advertisers the information and tools they need to grow their businesses.
The 9th Demandment: Reward your readers. Reward your readers by giving them special exclusive offers.
SoundADvice allows you to issue your own special offer to your prospects and advertisers once per quarter.
The 10th Demandment: Stay with them. Make it clear you want your relationship to extend beyond their first purchase and follow up after their interaction.
Every SoundADvice gives your readers valuable information they can use whether they purchase from you this week or not, and provides valuable marketing tools you can deliver to your prospects and customers after every interaction.
If you have thought of developing your own email campaigns, but do not have the time or resources to do so, consider SoundADvice.
Click here for a special offer to be the exclusive SoundADvice stations in your market. (Offer available to eight markets on a first come first served basis!)
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