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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
You ChooseYou Choose You have an important choice to make as you plan for 2009.
You can focus on reducing your ‘cost of sale’ or focus on preventing the ‘cost of NO sale’!
You have been telling your clients that our economy is cyclical.
You have explained that the trough in that cycle is an ideal opportunity to increase market share and that doing so will give them a coveted edge as we enter the recovery phase.
It’s all true. This graph from the Nation Bureau of Economic Research points out how each recovery and boom is bigger and longer than the one before. Wow! I can’t wait, because that last boom was pretty darn good.
So if all of this is true, do you have the will to practice what you preach? Or will you cut your marketing and training budgets and drive your rates and revenues to new lows that will be hard to recover from?
What is your plan and strategy to capitalize on the opportunities created by an economic slow-down? Will you act out of desperation or will you strategically improve your market share and revenues by helping your clients sell more when they need you most?
ENS Media Inc. has two specific programs designed to increase sales for you and your clients during tough times. Email Wayne if you would like us to contact you to discuss increasing your sales in 2009.
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