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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
Untapped OpportunitiesUntapped Opportunities Many station’s pursuit of ‘spot sales’ blinds them to the numerous other revenue opportunities we have.
For example, media like TV and magazines, sell ‘product placement’.
Why can’t we sell opportunities for our announcers to talk about the products and services they use, like the restaurant they frequent, or the test drive they took, as part of their shows?
And what about sampling opportunities? Many marketers pay huge dough to have someone stand in a kiosk and hand out samples of their cheese or perfume. Can’t we do the same at our remotes, offering non-competing sponsors the opportunity to sample their products at all of our remotes and public appearances PLUS on-air promotion?
And why should marketers pay for paper, ink, postal delivery and other hard costs to get their coupons into the marketplace when we can do it on our websites and pre-promote them on air?
As marketers search for new ways to increase their marketing ROI, the smart radio operators will think beyond air-time, spots, ratings and packages and develop new ways to capitalize on their local knowledge and influence to help their clients market their goods and services…..It’ll be more fun than competing for cost per point, I promise!!
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