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ENS on Sales

ENS on Sales is Wayne's weekly media sales tip.  You can signup below to get your free copy in your email every week, and you are welcome to view our archives.

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Morning Head

Morning Head
 
          Have you ever heard the expression “Things will look better in the morning?”
          It’s not just an expression, it’s true!
          God sent us this wonderful thing called sleep that erases all of the unimportant crap that our brains absorb during the day.
          If you want to sell more 52-week business, make your presentations when
‘Things look better’ to your clients.
          According to our records, 75-80% of all major media sales are made between 8 AM and 11:15 AM.
          It appears that by the time afternoon roles around, busy decision-makers have had staff problems to deal with, their show rooms are busy, and their brains are full…too full to consider exciting new ideas or directions with an open mind.
          Educators have also proven that the human mind captures and retains new concepts better in the light of a new day than during a late afternoon seminar.
          Want to make more major sales?
Then make sure your weekly planner is packed full with face-to-face pro-active presentations every morning. Do the stuff that makes you “busy”, although not necessarily productive, later each day.  
 
P.S. Want to make an important uninterrupted presentation in the morning? Try scheduling an off-premise breakfast meeting.
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