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Refusing to Participate Feels GreatRefusing to Participate Feels Great. Last fall the American portion of my business began to shrink. I let myself fall into a downward spiral of excuses about the economy, like water circling to go down the drain.
While in this frame of mind, I found myself on a plane beside a building contractor. “I guess things are a little slow for your business right now”, I said. “No”, he said, “this economy has created all kinds of new opportunities.” I’m on my way to a plant in Arkansas that is doubling its staff and building a huge addition.” He went on to explain that the booming business made frozen waffles, pancakes and pastries. He said that people with large families were going to restaurants less often and opting to prepare convenient low cost meals at home. The frozen waffle factory couldn’t keep up with demand! After speaking to that contractor, I reflected upon the immortal words of Henry Ford; “Whether you think you can, or think you can’t, you are right.” I immediately chose to discontinue participating in the recession. That decision alone actually made me feel better! I chose to utilize the extra time I had as a result of a downturn to develop new and innovative services which are now producing amazing results for the stations we work with. My business, like the frozen waffle business, is back on track for growth. Sir Winston Churchill said, “Sometimes it is not enough to do our best. Sometimes we must do what is required.” Just “doing our best” can cause us to blame the economy or other uncontrollable external factors for our failures. I invite you to join me. Choose not to participate in the recession. Seek new opportunities to capture your long-term vision. Doing so will re-ignite the passion that makes your job exciting and your company successful. |
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