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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
What's Cookin'?What’s Cooking in this Economy? There is a lot cooking in the new economy. Sales of everything related to cooking are booming! Everything from cooking lessons to cookbooks, and from pots and pans to fresh grocery items are booming.
According to NPD Group, restaurant sales are taking a hit; down 3% for parties with kids and down 8% in the 18-24 age group. Meanwhile major grocery stores report sales increases because people are cooking more and eating out less.
Those who grew accustomed to dining out regularly, still want to eat in style at home according to Marketing Daily. They are enrolling in cooking courses that can cost hundreds of dollars in record numbers, and buying small appliances at an ever-increasing rate.
Borders Group Inc. reports sales of cookbooks have risen 9% over last year’s sales, and Wal-Mart Stores Inc. reports that sales of house wares were very strong in February.
Have you considered making a specialty grocery store or local restaurant famous by offering cooking tips on air, or promoting cooking classes on location during slow nights?
For every market that goes down, there is a corresponding market which goes up! Our Selling in the New Media Economy one-day sales workshop, explores the ‘See-Saw Market’ opportunities available to your sales people.
We also explore other opportunities like the Bullet-Proof Market, the Alternative Message Market, and the Cash Is King Market. Contact Wayne to learn how you can experience this revenue-reviving workshop in your market.
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