home
ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
Buffleheads and GeeseBuffleheads and Geese We have the luxury of operating ENS Media Inc. from our waterfront home on Lake Simcoe, although I’m on the road all over the continent as much as I am in the ‘office’.
Sometimes amidst airport security checks and eating alone in restaurants,I forget to stop and smell the roses. Yesterday I was sitting in my ‘office’ watching the buffleheads and geese playing in front of my dock while I coached a client on the phone on how to increase her revenues.
When I got off of the phone, it struck me how fortunate I was to be able to enjoy watching nature and still do business at the same time. I took a few minutes to write down all of the reasons that airport security checks and boring restaurant meals really don’t matter.
While others fight rush hour traffic to get to their offices, I’m often answering emails and helping clients while I sit in front of my fireplace over my morning cup of coffee.
When you have the daily pressures of expense budgets to cut, increased competition and revenue budgets to achieve, it can be difficult for you to stop and smell the roses, or as in my case, watch the buffleheads and geese.
But your health, general wellbeing and your productivity depend upon you occasionally taking time to revisit all of the positives your career has to offer.
And those of us in the business of selling advertising do have one of the most satisfying careers in the world.
I was reading earlier this week that many economists, for example, are pointing to advertising as one of the key influencers in restoring consumer confidence, consumer spending and our economic recovery.
Wow! That has to be pretty satisfying, knowing what we do can actually spur the economy and create more employment!
But our careers offer much more than that.
Those of us on commission have virtually unlimited incomes. And while sometimes our incomes might take a hit with economic declines, those of us who are good at it will never be unemployed.
We learn something new about advertising and about our clients’ businesses every day, and our world is changing so fast there is no time to get bored.
What we do isn’t dangerous or life threatening and it’s exhilarating and rewarding to watch our creative ideas reach fruition and help grow our clients’ businesses.
Why not take time to make a list of all of the things you like about your advertising sales career…. your own buffleheads and geese? Then refer to that list the next time you are frustrated by traffic jams or difficult targets.
|
Author Profile |
