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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
Opprotunity's DoorStick Your Foot in Opportunity’s Door Did you know that Yellow Pages takes more money out of your market than all radio and TV stations combined? And a full page in your local Yellow Pages costs more than 20 spots a week for 52 weeks on your radio station?
And did you know that 86.2% of every ad dollar spent on print goes to paying for lumberjacks, chain saws, forest lots, trucking companies, unionized paper mills, printing presses, and delivery people or postal workers? Those are all unnecessary costs in the new electronic media age.
I hate hard-sell cliché’s like, “you must act now” or “once in a lifetime opportunity,” but sometimes it’s true. When opportunity knocks, you have to answer before it leaves. When it comes to halting the migration from old printed newspapers or Yellow Pages to their new on-line properties, we as an industry, must act now!
Human beings can be stubborn animals, reluctant to change. Die hard newspaperand yellow pages advertisers have historically been reluctant to switch to radio. But out of necessity, the yellow pages and newspaper salespeople are now opening the door for their advertisers to switch media. We must stick our foot in that open door now!
Canada’s national newspaper, the Globe and Mail, announced last week that Yellow Pages will no longer be delivered in Canada’s seven largest markets. Yellow Pages sales forces across North America have increased their staffs to persuade advertisers to switch their dollars to their digital products.
It seems that Bill Gate’s prediction that yellow pages will soon go the way of the magneto crank telephone and party lines, is about to come true across North America.
Newspapers are also witnessing the demise of printed newspapers and are opening the door to change by desperately trying to sell their alternative on-line products.
The new Yellow Pages and newspaper salespeople are selling S.E.O , Search Engine Optimization, as the alleged science of getting your name to the top of a Google or Yahoo search.
We have the research to prove to your prospects that a consistent radio campaign is the best and most cost effective Search Engine Optimization strategy on the planet!
Our radio marketing system, called Selling in the Electronic Media Age, is proven to intercept the migration from printed media to their on line products.
But we’re almost sold out, with only 20 open dates left between now and June 15, 2011. Click here to arrange your free on-line demo of our Selling in the Electronic Media Age. “but hurry, you must act now! ” J
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