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ENS on SalesENS on Sales is Wayne's weekly media sales tip. You can signup below to get your free copy in your email every week, and you are welcome to view our archives. To request more information please complete the following form:**All requests are submitted only to Angela and Wayne of ENS Media Inc.**
Something to Think About
Something to Think About
Is it fair to suggest the professional radio contest player who calls your station repeatedly is indicative of your average listener?
Is it realistic to say that the rabid fan who follows your announcer from remote to remote no matter what the advertiser is selling, mirrors your typical listener?
And who is to say the only thing different about the minority who agree to participate in ratings, diary or PPM, is that they will participate where the mainstream will not?
Is it reasonable to assume that your avid Facebook or Twitter follower shares the views of the average person not following you on social media?
I think time will tell the tale that ‘followers’ and those who click your ‘like’ button are unique from your real average audience in more ways than one. You should be ware of rewriting your business plan based strictly upon the thoughts of the vocal or online minority.
And your advertisers need to tread cautiously before they assume certain ‘groups’ are indicative of the norm or that ‘clicks’ equal success.
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