Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

Chex Television Testimonial

Having had such a diverse advertising sales career, Wayne has seen all of the problems and opportunities from all sides, and seems to have an anecdote for every situation. The bottom line is, listen to this man and he'll help you make more money!

Scott Thomson 
CHEX TV


 


Metroland Media Testimonial

Wayne's customer-focused approach to selling has helped me win more 52-week business and establish better rapport with my accounts.

Mark Clarke
Metroland Newspapers


 


Nielson Media Testimonial

I looked up the word "motivator" in my dictionary, half-expecting to see Wayne's picture.  He is a man who, through his array of abilities, can guide you effortlessly through the advertising sales macabre with seamless grace.

Shawn Stacey
A.C. Nielsen


Hot 89.9 Media TestimonialLive 88.5 Media Testimonial

ENS Media has made a difference in our business.   Inevitably, the combined impact of the seminars, weekly tips and field guides has led to more meetings and exponential sales for my team.  I count myself lucky to have you on our team in Ottawa.  Thanks for your passion!  Keep up the stellar work.

Mark Russett

General Sales Manager, Newcap Radio Ottawa
The New Hot 89.9 (CIHT) and LiVE 88.5 (CILV)


 

As we plan for another successful new year, I wanted to thank you for helping us increase our sales by almost 80% over the past four years. Your impact on our firm can only be described as transformational.

Read More...

Your training in management and sales best-practices has been equally valuable to our sales people and our management team. You've really helped us totally re-engineer our entire sales department.

We now have stronger sales performance and better relationships with our accounts.
If you need a recommendation for your services, please have anyone call me!

Sincerely,

Doug Bingley
President, GM, Central Ontario Broadcasting


 

Wayne is the consummate Sales Manager and Marketing and Sales Trainer. Nobody can resist his drive and enthusiasm. He exemplifies "out of the box thinking".

Yvon Chouinard
Power Broadcasting


 

Wayne introduced me to a career in advertising sales.  If only he could bottle and sell the excitement and enthusiasm he shares when teaching...WOW...that would be motivation in a bottle! Thanks again and again, Wayne.

Gail Lang
Obie (outdoor) Media

SOUNDADVICE

Newcap Radio Testimonial

Hilary,

Just to let you know that when the first issue [of SoundADvice] dropped yesterday, I had 3 responses immediately telling me how much they enjoyed it and, more importantly, 2 of them have turned into a buy. One of them is a yearly that I had been trying to sell since January ($19,000) and one a heavy up for next month ($1400). If you are talking to Wayne Ens, a tip of my aussie hat to him!!

Craig Topping
Newcap Radio


Classic Rock C103.1 FM

Hi, Wayne

With the help of SoundADvice, I was able to get a brand new $10,000 order.  This is a client I only contacted a few times per year and he never did much in terms of a consistent campaign. 

By being “in his face” with the weekly SoundADvice, he started asking for the extra info which was a great opportunity to start up conversations about branding, the strengths of sound / radio in helping to achieve top of mind awareness and finally he bought into the concept and we closed a $10,000 deal for the 4th quarter.

Read More...

He has seen some pretty promising results in the last 3 months and just bought another $10,000 campaign for the first quarter. Thanks for doing these Wayne. 

It’s not uncommon for some of my clients to actually reply to one of my SoundADvice newsletters to ask about booking some airtime or ask for a meeting.  The Newsletters are a nice reminder for the clients and they read them on “their” time.

Maryse Arseneau, BBA, CRM
Account Manager / Représentante Publicitaire


97.1 FM The 'Vill Rocks

Exciting news: A client of mine requested our last SoundAdvice "How to Leverage Your Suppliers' Marketing Muscle" and I visited with her today.  I geared my proposal towards the issue and sold her a SIX MONTH contract starting in January! I had been working with her in small doses (selling one month at a time) and could not get an appointment long enough to discuss her overall marketing plan.

 

Read More...

Not only will she benefit from getting more repetition  that vendor support affords , but the long term agreement allows her to push listeners through the buying cycle.  In addition, I can write a better ad for her because  the dialogue this SoundADvice opened helped me learn more about what she is trying to accomplish. 

I hope that this testimonial will help you show other clients the value of your product.  Thank you!

Rachael King 
Marketing Specialist, 97-1 The 'Vill KVVL/ Pickup Country KNIM


The Fox 105.3 FM Testimonial

Hello Wayne,

I have a meeting with Massive Graphics this afternoon at 2pm.  This meeting is to sign a contract to bring them back on radio.  I give you 100% of the credit for this. 

Your SoundADvice council is very much appreciated Wayne.

C.W. Sean Mullin
105.3 FM The Fox



Giant FM 91.7 Testimonial

I have to say, lately I have been really appreciating Sound Advice – I have prospects that after time I give up on or let too much time elapse between visits and 3 times in the last two weeks, when I fully expected to have to work on them from scratch I was thrilled when they greeted me by name and talked to me about SoundADvice!!!

 It keeps me in their face constantly and the ground work is almost completely laid and I can walk in and ask for the sale (even if I was a bit later than I should have been following up)! 

Cassandra Best
Account Executive, 91.7 GIANT FM


Taz Media Inc. Testimonial

SoundAdvice! It’s a big deal in Canada, but so far it’s only in a few US markets.  So it’s a find.  Wayne Ens has developed a market exclusive e-marketing system targeting  both current customers and prospects. This thing is solid. I find it very reasonable for the return and  recommend you take a peek at it.

Jim Taszarek
TazMedia, Inc. Scottsdale, Arizona




Bartended One Corp

I read each SoundADvice and pick out the points that directly apply to my marketing plan and implement them every week.  By making little changes each week, the plan gets stronger.

Keep sending them!

Gavin
Bartender One Corp





WSEN 92.1 FM Marketing Testimonial

One of the ways that my sales team stays ahead of the competition is through our partnership with Wayne Ens.  I don't know if you're familiar with his 'Sound Advice' weekly e-mail newsletter that offers excellent marketing and advertising advice.  It's designed to be sent to Direct Local Businesses, with my sales reps name and picture on it, and is a great way to put our logo, rep name and valuable information in our clients (and potential clients) hands every week without fail.

Read More...

The best part is – the articles never divulge ALL the information the client would want – so there's a built-in option to 'request more information' in every issue, which is then delivered in person, by our sales rep.  Think about it – it becomes an invitation by the client to come see them about information they want!  

Best regards,

Judy Kelly
General Manager  Buckley Radio - WSEN / WFBL  Syracuse, NY 


Star 94.7 FM Media Testimonial

I wanted to touch base and let you know what a valuable resource both SoundADvice and ENS on Sales has been for us.  Our salespeople, writers, and PDs, as well as, a number of clients have let us know how much they use the information! 

Read More...

One of our car dealers was telling me that he felt our stations had so much more to offer in way of solutions and ideas for his business.  He mentioned several specifics and Sound ADvice was one of them.  The interesting thing for me was that we had been measuring the success of your program by how many clients requested the additional information each week and this client has never asked for it... he reads and enjoys the initial email but is not looking for more.  Another example of never assume.

Verna Lenton
General Sales Manager CKLQ 880 – Star 94.7 – Westman Advertising 


Hot 89.9 Media TestimonialLive 88.5 Motivational Testimonial

I just wanted to take a moment to send along a note of thanks.  Over the last few years, Sound Advice has become a valued tool for my team in the Ottawa market.  It has allowed us to position ourselves as educated marketers who offer more to key clients and prospective businesses than our competitors.  It has provided us with frequent “touch points” with hundreds of business owners and marketing executives in the region.  

Mark Russett
General Sales Manager, Newcap Radio Ottawa
The New Hot 89.9 (CIHT) and LiVE 88.5 (CILV)

Workshops & Seminars

Rock 95.5 FM / Kool 1075. FM

Wayne - Wanted to thank you for the big changes I am starting to see around here. They all flow from your Coaching seminar.

I am starting to see an amazing change come over [one of our account executives]. I wouldn't have believed someone could change so quickly. It will take a bit of time to break old habits formed by the sales reps, but I now believe that all of your other training will start to pay off.  

Read More...

Not only has this changed [him], I am seeing great results from my perspective as well. I have never felt better about managing, not do I believe I have done a better job.  That includes here at Rock 95 and 5 years as a manager at Bell Canada). All of the other managers are doing a better job, their staff is starting to respond to coaching.

Thanks for all of your help!

Doug Bingley
President, GM
Kool 107.5 FM, Rock 95FM


Louisiana Association of Broadcasters

Earlier this year the Louisiana Association of Broadcasters presented a sales seminar. Wayne Ens was the trainer. I was very impressed with Wayne’s message particularly in light of the new digital media we face. It is a presentation on radio that inspires and positions us correctly against the newspaper, yellow pages and search media. It is information and positioning that every seller and advertiser should be aware of.

Lewis Dick
Louisiana Association of Broadcasters


100.3 the Q Media Testimonial

Dear Wayne,

I've worked with many of the top sales and programming consultants in Canada and the US over the years and wanted you to know I felt your recent seminar with our group was topical and most relevant. I also appreciated how extremely accommodating you were with your time prior and post seminar.

Read More...

The overall feedback received from the reps was extremely positive. Speaking solely from the Victoria experience we understand "knowledge without action is just entertainment". We've reviewed and executed in the field several recommendations from your day with us and have already had several victory sales as a result.

Wayne, you are a first class in every aspect, certainly conducting yourself personally and professionally in a wonderful manner with everyone in our organization.

With our great thanks, I remain,

Sincerely,                   

Brian Blackburn
General Sales Manager The Q! / The Zone Victoria, BC


Mix 97 Marketing Testimonial

We were very pleased to work with Wayne Ens on his Strategic Marketing Alliances system.  It’s an excellent system. The entire process was clearly laid out, making the execution of the SMA easy and effective.  Having Wayne as our external marketing consultant added credibility to our presentation, and helped make it “client focused” instead of “station driven.”  By following the Ens Media Strategic Marketing Alliance system, we increased our station revenue by more than $70,000 in one presentation from a client who never used radio before. 

Thanks Wayne!!       

Jody Brooker, Sales Manager
MIX97 / ROCK107 / CJBQ800


WSEN 92.1 Motivational Testimonial

When the economy first started to 'take the turn south' – we hosted a seminar for our clients, "Preparing for the Boom" with Wayne as our guest speaker.  It was full of great information on how successful businesses have 'weathered the storm' in past economic down-turns, and ways to stay ahead of your competition.  It benefited both my sales team and the clients that came to the seminar.


Read More...

I know this sounds like a 'ringing endorsement' for Wayne Ens – and well it should!  His service is very reasonably priced and is invaluable. If you'd like to know more, please feel free to call me to discuss.

Best regards,

Judy Kelly
General Manager, Buckley Radio - WSEN / WFBL  Syracuse, NY 


The Madoc and District Chamber of Commerce

Dear Wayne

On behalf of The Madoc and District Chamber of Commerce I would like to compliment you on the workshop you facilitated for the local business community on September 28. The topics covered in your “Increasing Sales in the New Economy” session spoke directly to the challenges faced by businesses in this very competitive environment.

 

Read More...

I find myself quoting from your presentation and workbook during discussions with local merchants and service providers. I can see great value in repeating your workshop in the new year. We’ll be in touch.

Thanks again.

Sincerely

Jim Bakker
Coordinator


Spirit 92.9 Workshop Testimonial

Wayne provided great ideas with immediate applications and his workshop was not just a warm-up pitch for his services. 

Mike Moffett
Sales Manager KKJM, St. Cloud, MN 





Rock 95.5 FM / Kool 107.5 FM

All of my managers are more productive thanks to Wayne’s introduction to strategically-planned meetings and one-on-one coaching.

Doug Bingley
President, Central Ontario Broadcasting, Canada 


 


The Zone 91.3 FM Testimonial

Do you remember a gentleman at your seminar from city hall’s Parks and Recreation Department, that you talked to about moving towards a paperless catalogue of their programs?

Read More...

Friday he called and told me that the municipality has bought into your idea of not sending out the programs in the weekly rag. They’re going to print one third the usual run and push the public via radio to the website.

He has asked me to coordinate 4 buys per year with our stations and the other stations. I love it when a plan comes together!  

Mike Jean
The Q & the Zone, Victoria


CTV Bell Media Testimonial

Since attending the Waterloo seminar our 4 Account Executives have written 51 “customized” client proposals, 2 of which combined for $24,234 in billings.

Virtually all of our proposals now contain some of the elements as presented.  A dialogue on Yellow Page usage is now a regular part of our sales calls. Everyone feels very confident with the new approach and plans to continue utilizing it.

Thanks again Wayne.

Paul Woodhouse
Bell Media


WVBA - West Virginia Broadcasters Association

Dear Wayne, 

On behalf of the WVBA Broadcasters Association I wanted to thank you for the wonderful job you did on our two Sales Seminars.  I really feel like our members received a top notch presentation.  I always know someone is a hit when attendees stay after to grab more time with the speaker.   

Read More...

I hope you enjoyed your time in West Virginia and join us again someday.  I know our membership would be happy to have you back and learn more about your sales philosophy and technique.  I will definitely be letting other Executive Directors across the country know what a great, informative, and useful presentation you presented to our members. 

Sincerely,                                         

Michele C. Crist
Executive Director


CTV Advertising Testimonial

Again, thank you for that wonderful seminar.  I already applied a few things you shared this morning with a client and they are in LOVE with me!  No....they appreciated the time and effort along with all the research I did on their industry.  They were impressed how familiar I was with their business from peeking at all their advertising and website.  In fact our meeting lasted 1 1/2 hours!  I am on my way back with a proposal!  Cross your fingers!

Looking forward to discussing some ideas for ENS Media on 'A' Television!

Beth Springer
Account Executive, 'A' Television Southwestern Ontario (London/Windsor)


 
 

Action Van & Truck World

Just wanted to drop you a short note to thank you for your recent presentation to our store managers on becoming Customer Focused.

Our people got real benefit from the workshop and I see the ideas they picked up on being implemented and discussed everyday.

Read More...

I really appreciated the way you were able to tailor the program to be relevant to our business although we were all able to see the commonality in every business.

Best wishes for continued success.

Ross Coneybeare
Operations Manager, Action Van & Truck World


Newcap Radio Seminar Testimony

Wayne,

Thanks for your recent “Winning in the New Silver Lining Economy” client seminar. I am happy to report that one of our clients committed to a 52-week campaign even before leaving the auditorium.

Read More...

Also, since that day we have signed two additional clients (including the guys in the front row with the bright orange t-shirts!) Total annual billings thus far exceed $89,000 – all directly attributable to your seminar. Your advice is timely, real, understandable and implementable. We look forward to working with you in 2010.

Sincerely,

Scott A. Broderick
VP, Operations Newcap Radio


Newcap Radio Testimony

On behalf of all there today, thank you for caring about local business, and delivering so many valid  alternatives to the way we see our business. I learned a few things and the few hours made me focus on our business and the way we communicate and touch our customers. 

Thanks to you and Wayne for a very productive day.

Natalie
Newcap Radio 


Hot 89.9 Marketing SeminarLive 88.5 Marketing Testimony

I wanted to make mention of your in market seminars.  For three consecutive years, you have come to Ottawa and made compelling presentations to Ottawa’s business elite at our invitation.  Your presentations have provided objective, third party expertise that has meshed well with our own business philosophies.  They have provided much food for thought for clients and prospects alike and provided tangible, tactical real world execution applicable for virtually any business.  Your approach has always been thoughtful and entertaining, while garnering rave reviews from our invited guests.

Mark Russett

General Sales Manager, Newcap Radio Ottawa
The New Hot 89.9 (CIHT) and LiVE 88.5 (CILV)


Wayne

I have received so many compliments and ‘thank yous’ today about [the seminar] that I’m thinking we should have done this a long time ago.

Read More...

Thank you for an extremely productive and entertaining day. The positive reaction to your facilitation of the event tells me that my group’s participation, fellowship and unified spirit of success (though there was not full agreement on how we get there J) defies the complaint of many that says, “Why can’t we all just get along”!! At AM740, despite all of the challenges, we do, in fact, all get along – and I love it.

Kindest personal regards,

Michael Caine
White Oaks Group

Submit a Testimonial

Leave a Testimonial

For Media

SoundADvice

SoundADvice
SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues...

Read More

 

Winning in the New Media Economy

Winning in the New Media Economy
This turnkey sales training and advertiser seminar system is proven to persuade advertisers to use more radio in their new media mix.
 Read More

Facebook Marketing ConsultantLinkedIn Marketing ConsultantYouTube Motivational Consultant

ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993
e. info@wensmedia.com