As we approach the end of another year, you’ll start to hear all kinds of predictions about what 2015 will bring.
Here is my prediction…
Sales people who know how to prospect will have a hugely successful 2015.
Why? There is a radio renaissance awaiting radio sales professionals who know how to help advertisers get results.
Many advertisers who leap-frogged from print (newspaper, yellow pages, direct mail etc.) to the shiny new digital offerings are now becoming disillusioned.
These advertisers jumped on digital, in part, because it was “accountable” or “measurable”
But now, they’re beginning to realize they can’t pay their mortgages with likes and they can’t send their kids to college with page views. Of course, the internet plays a valuable role in any marketing mix, but your 2015 prospects are discovering they can’t win hearts and minds with the internet alone.
Their frustrations are compounded by Google changing the SEO rules daily, Facebook now charging for what used to be free, and emerging digital platforms creating unprecedented online audience fragmentation.
On top of all of these rapid changes, the dark side of digital is beginning to take its toll. SPAM, click farms, fraudulent page views and SEO and SMM con artists are causing many advertisers to wish for ‘the good old days’.
But the good old days are not coming back. These disillusioned advertisers know it’s not feasible to go back to print.
The radio account executives who know how to prospect these disgruntled advertisers and show them how radio can be the ‘new media’ in an effective media mix with internet will have a huge 2015.
Click here to arrange a telephone consultation to discuss how ENS Media can help your team capture prospects in 2015.