Local radio, TV, coupon envelope, Yellow Pages and newspaper salespeople in your market have beat main street retail to death.
But there is radio money hidden in the out-of-the-way industrial and commercial corners of your market.
Many factories, warehouses and other non-traditional retail establishments have something to sell to the public.
Simply drive around those areas looking for their signs. You’ll see small signs in some windows saying things like ‘Open to The Public on Saturdays”
or ‘Wholesale and Retail’ and ‘Factory Outlet’.
Many have occasional product over-runs, discontinued lines, scratch and dent items, or simply need to clear product to make more room. Others will delight in being able to sell to the public for higher prices than they can capture in the wholesale market.
You’ll also see ‘help wanted’ signs in businesses that you can sell recruiting campaigns to.
There are a number of advantages to going where your competitors have not tread.
One is, you won’t get beat up on rate. These businesses are usually shocked at how low your rate-card rates are.
Another is, they’ll get amazing results. Your audience is always looking for bargains, and are delighted to hear about the savings at these factory locations.
You might even consider creating a Factory Outlet Directory or Warehouse Sales Directory on your website for these out of the way places.
These aren’t easy sells, because most of these businesses have not advertised in the traditional sense, and have no ad budget.
But when you do sell one, they’ll get results, and you’ll have a client for life!