Monthly Archives: May 2008

Hare Krishna Strategy

  Hare Krishna Strategy   In his book, The Psychology of Persuasion, Dr. Robert Cialdini identifies psychological reciprocity; ‘the deep-rooted subconscious need to return effort to those who put forth effort for us’, as one of the six most powerful influences on human buying behavior. Psychological reciprocity is one of the most powerful sales levers… [Read More]

Obama vs Clinton

Why Obama Has Raised More Money Than Clinton               There really are only two motivators in life and in buying decisions….fear of loss or hope of gain.             Hillary Clinton’s campaign clearly focuses on solving problems and minimizing pain while Barrack Obama clearly focuses on selling hope and a brighter future.             While Clinton… [Read More]

Morning Head

Morning Head             Have you ever heard the expression “Things will look better in the morning?”           It’s not just an expression, it’s true!           God sent us this wonderful thing called sleep that erases all of the unimportant crap that our brains absorb during the day.           If you want to sell more… [Read More]