Monthly Archives: May 2010

Widdle Wabbit Lesson

Widdle Wabbit           A precious little girl walked into a pet shop and asked the owner in the sweetest little lisp, between two missing teeth, “Excuthe me Mither, do you sthell widdle wabbits?”           As the shopkeeper’s heart melted, he got down on his knees to be on the little girl’s level and started his… [Read More]

Recession Lesson

Recession Lesson            The recession is not over!           Now that I have your attention, I’m going to ask you to tell yourself this every day… “The recession is not over. The recession is not over.”           Many of the stations I work with learned some valuable lessons during the recession that helped them build… [Read More]

Buffleheads and Geese

Buffleheads and Geese            We have the luxury of operating ENS Media Inc. from our waterfront home on Lake Simcoe, although I’m on the road all over the continent as much as I am in the ‘office’.           Sometimes amidst airport security checks and eating alone in restaurants,I forget to stop and smell the roses…. [Read More]

Crack the Category

Play ‘Crack the Category’                     I was talking to a station manager the other day who is experiencing double digit sales increases.           When the president of his company visited the market to learn the secret to their success, the station manager said, “Did you see that little fruit market on the way here?… [Read More]

Were You Following Pessimistic Forecasters?

Oops! Were You Following Pessimistic Forecasters?             I worry about managers limiting their potential when they rely solely upon alleged ‘forecasters’ when setting their targets.           In the U.S., for example, forecaster Barclays originally predicted a 4% decline in radio revenues for 2010. They have had to repeatedly revise their forecast for radio upwards…. [Read More]