Monthly Archives: August 2013

Blasting Email Blasts

Blasting Email Blasts I occasionally receive station presentations in my inbox, and most of them clearly tell me why stations are not selling more. Of course, their first error is sending me the presentations in the first place. The sender has obviously not refined their e-marketing data base, nor custom tailored the cover message to… [Read More]

Make It Feel Like Christmas

Make It Feel Like Christmas              An August 8th report in Chain Store Age suggests that 60% of retailers are “cautiously optimistic” about sales in the upcoming holiday season. In their “2013 Holiday Predictions Survey,” e-tailer Baynote reported 60% of retailers are forecasting revenue growth in excess of 10%. The report… [Read More]