Monthly Archives: November 2014

Imagine a Grumpy Santa

How popular would Santa be without his smile and his Ho…Ho…Ho? And how famous would the Mona Lisa be had she been painted with a frown instead of that knowing smile? Studies in neuroscience, anthropology, and psychology all confirm the powerful of influence of smiles. Telephone solicitors know that their closing ratios actually improve if… [Read More]

2015 Can Be Radio’s Year!

Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.   Sure, our clients and prospects have a keen interest and a huge appetite for all things digital.  But even the most digitally-enthusiastic and most anti-traditional media forecasters,  predict traditional media will outsell digital/online properties… [Read More]