Monthly Archives: May 2017

RAB Annoucement

The RAB has announced that Wayne Ens and Rick Fink of ENS Media Inc. will be featured speakers at the Sales Consultant Series at the NAB/RAB Radio Show, September 5th to 8th in Austin, Texas. If you are there, please make a point of introducing yourself.  We’d love to connect with all of our ENS… [Read More]

What’s Keeping Advertisers Up at Night?

According to new research conducted by Credit Suisse and published by e-marketer, advertisers’ concerns about viewability and ad blocking are growing. Marketing Professionals Worldwide Who are Concerned About Select Digital Ad Issues. May 2016 – March 2017 % of respondents Ad Fraud ————————————————————28% ——————————————————25% —————————————————-24% Viewability Standards of Display/Video Ads ——————————————————–26% ———————————————19% ——————————————————————–31% Rising Use… [Read More]

Your Real Competitors

         Digital media are not your competitors. In spite of all the new media hype, print still captures the lion’s share of local advertising budgets. Print, including the nearly defunct yellow pages, brochures, declining newspaper circulation, junk mail, flyers, coupon envelopes and more,  still capture the lion’s share of local budgets. And… [Read More]