Monthly Archives: September 2017

Increase Your Sales in 2018

  Your Local TOMA Surveys will prove what you already know….Radio Works! Are your sales executives finding it more difficult to capture new business appointments? Do you need a strategic system to capture new high-quality leads? Are your prospects claiming great results from digital? Are local advertisers in your market questioning radio’s continuing relevance? Do… [Read More]

Leave Room to Negotiate?

Imagine I offer to sell you a horse for $10,000. You offer me $7,000 and I quickly say, “Deal!” You’re thinking, “Wow, if he knocked $3,000 off with no questions, he must have been gouging me.” And “I wonder how much less I could have bought the horse for”? I questioned a radio salesperson about… [Read More]