Monthly Archives: October 2017

BEING ‘COOL’ CAN LEAVE YOUR CUSTOMERS COLD

I read a headline in one of the numerous marketing newsletters I read each day that said ‘The 5 KPI’s Marketers Need to Measure’. I thought to myself, “Wow, I must be out of touch because I don’t even know what a KPI is.” I felt a little better after talking to five high-profile marketing… [Read More]

Would You Qualify?

If I had to identify the top three challenges radio stations face today, I’d have to say, in order; 1.) Recruiting great salespeople 2.) Capturing qualified leads and new business appointments 3.) Educating salespeople and advertisers about radio’s strategic fit with digital media Recruiting, of course, is number one because, without the right people on… [Read More]

Digital Vs Traditional

You’ve probably heard that ‘figures don’t lie, but liars sure can figure’. Whenever I’m reviewing figures or ‘research’, I always look first at the source. With all due respect, research from any source has its built-in biases. Research conducted by RAB, for example, will have a pro-radio slant, while research from The Association of Magazine… [Read More]

Disruptors Fill a Void

Technology by itself is not the real disruptor. Not being customer-focused is the biggest threat to any business. Technology only fills the void left by poor performance and high costs. Robots didn’t kill assembly line jobs:  High wages, careless quality control and the pursuit of profits did. Uber isn’t killing the taxi industry:  Limited access,… [Read More]