Monthly Archives: April 2018

Are You Ready for Your Tomorrow, Today?

     Preparation is the key to success, right?  Abraham Lincoln understood the value of being prepared when he said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  Will you be ready for your tomorrow before you leave the building tonight?      Most of… [Read More]

Quit Calling It “Direct Mail”

You’ve probably seen the latest BIA Kelsey data that radio is the sixth-highest used advertising platform today, with “direct mail” being the number one advertising platform in terms of advertising expenditures. In telling radio’s story, we have to educate advertisers about the miss-use of the term “direct mail”. Direct mail is mail that is addressed… [Read More]

How to Walk In Your Customer’s Shoes

Most coaching and sales training programs highlight the importance of empathy in establishing solid customer relationships. Empathy is defined as “the capacity to participate in the thoughts or feelings of another”, or put more simply, “the ability to walk in another person’s shoes”. But management guru Peter Drucker says, “You can’t manage what you can’t… [Read More]