Monthly Archives: October 2018

Remember When?

Remember the days when getting a first appointment with your new prospects was relatively easy, and more calls meant more appointments? You simply picked up the phone and said things like: I have a great idea I would like to share with you. I’d like to ask a few questions to learn more about your… [Read More]

CAPS, Bold, !!! … — ! Quick Easy Tips… How to Write BETTER Ads! I learned a long time ago and have preached for many years that one of the most important elements in successful advertising is the “MESSAGE”! When teaching and preaching radio advertising, I start with these rules: People don’t dislike ads, they dislike… [Read More]

Prospect for “PASSION”

The U.S. Chamber of Commerce will tell you that there are approximately 60 registered businesses for every 1000 population within a city. Of these 60 registered businesses, we suspect approximately 50 of them are viable prospects that have the ability to advertise on some level. So, in a city of 50,000 people you have approximately 2,500 viable… [Read More]

Just Fishing or Trying to Land the BIG ONE?

Fishing is very much like advertising sales. First, we must prospect or fish in the right spots, use the right bait and equipment, and then we must know what we are fishing for. Are you fishing just to catch some fish, or are you trying to land the BIG ONE? And, how do you know when it’s… [Read More]