Monthly Archives: December 2018

Who’s Getting the Credit?

How many times have you heard an advertiser say, “We ask every person that calls or comes through our door how they heard about us.” The answers vary, but prior to the New Media Age (digital/social), it was typically newspaper, direct mail or the Yellow Pages that garnered most of the credit. Why do the customers… [Read More]

What a Way to Make a Living!

Have you ever noticed how negatives seem to jump out at you and smack you in the forehead, and the positives can go unnoticed or taken for granted? Your sales reps hear the negatives every day, “No one listens to radio anymore”, No one listens to your stations”, “Your prices are too high”, “I’m cutting… [Read More]