Yearly Archives: 2019

The More They Know, The More They’ll Buy

The reason most business owners don’t like advertising is because they don’t understand advertising. Do business owners understand the importance of having Top of Mind Awareness (TOMA) in their business category? The more you educate your clients and prospects, not only are they more LIKELY to buy from you, but they will buy MORE from… [Read More]

The Powerful Point

7 Criteria to Effective Advertising Hopefully, over these past 4 weeks, you now have a better understanding of how to use and explain the 7 criteria to clients and help them better understand how important each is to advertising. In the first issue of this series, it mentioned we use this piece to make two… [Read More]

Dominate-Consistency-Frequency

#3, #4, & #5 in the 7 Criteria to Effective Advertising This is the 3rd installment in the 7 Criteria to Effective Advertising series.  Click here to read the original issue. To read Criteria #1, “Strategy” and Criteria #2, “The Message”, feel free to go to our website at www.ensmediausa.com/ens-sales/. The reason we are including these three criteria together… [Read More]

“Message”

#2 in the 7 Criteria for Successful Advertising Again, as a reminder, this week’s ENS on Sales is part of a series of articles started two weeks ago. The original article was titled, “7 Criteria for Effective Marketing”. In the next few weeks, we will be discussing each of the seven criteria. To catch up, click here to read… [Read More]

“Strategy”

#1 in the 7 Criteria for Successful Advertising As a reminder, in case you didn’t read last week’s ENS on Sales titled “7 Criteria for Effective Advertising”, these next few weeks we will be discussing each of the seven criteria. To read last week’s issue and catch up, click here. Strategy is listed as the #1 criteria… [Read More]