Monthly Archives: May 2019

Dominate-Consistency-Frequency

#3, #4, & #5 in the 7 Criteria to Effective Advertising This is the 3rd installment in the 7 Criteria to Effective Advertising series.  Click here to read the original issue. To read Criteria #1, “Strategy” and Criteria #2, “The Message”, feel free to go to our website at www.ensmediausa.com/ens-sales/. The reason we are including these three criteria together… [Read More]

“Message”

#2 in the 7 Criteria for Successful Advertising Again, as a reminder, this week’s ENS on Sales is part of a series of articles started two weeks ago. The original article was titled, “7 Criteria for Effective Marketing”. In the next few weeks, we will be discussing each of the seven criteria. To catch up, click here to read… [Read More]

“Strategy”

#1 in the 7 Criteria for Successful Advertising As a reminder, in case you didn’t read last week’s ENS on Sales titled “7 Criteria for Effective Advertising”, these next few weeks we will be discussing each of the seven criteria. To read last week’s issue and catch up, click here. Strategy is listed as the #1 criteria… [Read More]

7 Criteria for Effective Marketing

Years ago I was asked to speak to a Marketing and Advertising class at a local university. On this occasion, the professor asked me to speak on “what makes advertising work”. It was for that lecture/workshop that I created a handout for the students that I titled ”7 Criteria for Effective Advertising”. Since then, I have used… [Read More]