Prospecting is a never-ending process in sales and it’s the one step, for several reasons, that it often gets moved to the back-burner.
Here is an easy way to make prospecting part of your daily commute to and from the office… Simply take a different route!
If you are like most, the route you take to work is the same, day after day, week after week. It’s easy, you know exactly how long it will take, and unless a new business sprouts up, the view is the same.
Starting this week, dedicate yourself to finding a few different routes to or from work and take these routes once a week now through the end of the year. Travel it in both directions. You’ll see things differently.
On your new journey, you’ll potentially see a variety of things that may land you a new suspect or prospect. You’ll see businesses that you may have never heard of before. In addition, you may notice things like Grand-Openings, Going Out of Business signs, Open to the Public on Saturdays, Factory Liquidation, New Store Hours, Special Events, Help Wanted, etc.
As Robert Frost so eloquently wrote, “Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference”.
By taking a “different route” to the office, and to your prospecting, you may just stumble onto someone who has passion for their business, and it could make all the difference!
If you’re planning on taking a different direction to achieving success in 2020 and beyond, we would like to visit with you about our revenue-generating programs and services that will brand your stations and your media reps as “THE” advertising professionals in your market.