Farewell – Wayne’s Gone Fishing!

Wayne Ens sold his first ad over 50 years ago. It was shortly thereafter that he prepared and conducted a seminar to teach local advertisers how to use advertising more effectively. From that moment, he “caught the bug” and always wanted to help others; radio and TV stations, newspapers and especially business owners, learn how to use advertising more effectively so that everyone would get better results.

Throughout his career, Wayne worked in the newspaper, TV, and radio industries, and also started and ran a successful advertising agency. However, it was the training and teaching bug that lead him to start his own consulting company. So, 21 years ago ENS Media Inc. began working with media groups all across North America. Since that day, Wayne has spanned the globe from Alaska to Trinidad conducting seminars in every state in the U.S. except Wyoming and Hawaii and nearly every market in Canada.

Wayne has a unique ability to not only understand the “do’s and don’ts” of selling and advertising, but he has an even greater talent for teaching it. It all comes down to, “do what’s right for the advertiser/customer”.

The radio industry especially, is better off today because of Wayne Ens. His relentless work ethic and his thirst for learning and sharing his knowledge have touched and literally helped thousands of media reps, managers and business owners.

Now it’s time for Wayne and Angela to spend more time on their pride and joy, their boat, that they proudly refer to as “ENSanity”.

Wayne, may your fish continue to be bigger, and may your stories always be happy!

Here are Wayne’s parting thoughts:

From the time I began selling advertising until the time I began helping others sell more successful advertising, I always said, “There can’t be a better way to make a living than to get paid for helping others to succeed.”

Through the tools and systems we developed at ENS Media, I’m proud to say we’ve helped generate literally millions upon millions of new local revenues over the years for radio and TV stations, and Angela and I have made hundreds of friends spanning the globe from Alaska to Trinidad. I am very proud to say that thousands of account executives successfully still use our strategies today.

It is on this backdrop that I’m pleased to announce that I’m passing the torch to my business partner of the last two years, Rick Fink. I am “retiring” at the end of this month, although I will stay on board behind the scenes to mentor and counsel Rick as he serves our clients. I had been searching for a successor for some time who I believed could continue the legacy we worked so hard to build. Rick is that successor.

Rick has the passion and the experience to not only carry on with ENS Media tools like TOMA (Top of Mind Awareness Research), SoundADvice, Guided Discovery Selling and more, but he will also be continuously improving our offerings as market conditions evolve.

Thanks to the many broadcasters who I’ve had the privilege of working with. I know I can enjoy my retirement firm in the knowledge that Rick and his partner, Belinda, will continue to deliver ENS Media’s promise of “helping broadcasters to increase their local revenues.”

I wish to express my deep gratitude to all of our clients, past and present, and wish you all continued success and happiness.

                                                             – Wayne Ens

If you would like to extend your well wishes and thoughts to Wayne, please contact him at Wayne@wensmedia.com.

My promise to each of our readers and clients is to do my very best to continue providing a level of knowledge, integrity, professionalism, and experience needed to deliver the ENS Media promise of “helping broadcasters to increase their local revenues”.

I appreciate you being a weekly reader, and I look forward to meeting each of you along the way!