Okay, so every professional salesperson sends the traditional ‘thank you’ note after every sale.
What if you broke from the pack and wrote a ‘congratulations’ note instead?
Congratulating your client on deciding to work with you on their next ad campaigns will certainly differentiate you from the more traditional.
Saying ‘congratulations’, along with a short note reminding your client they’re about to enter a productive partnership and what you are about to do to help achieve their goals can also alleviate buyer remorse.
The long term effects of advertising done right are self evident, but clients often get nervous about writing a check this month if there is no instant gratification.
Your congratulations note, along with a clear outline of the next steps you are about to take can firmly establish your relationship and your brand as a marketing partner.