Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Wayne's free weekly media sales tip.  We provide short, useful bits of advice every week to help you expand and grow your business.  We address topics such as:

  • Tips on how to be successful with your media choices
  • Obtaining employee buy-in
  • Communication strategies and tactics
  • Sales and advertising techniques
  • Marketing and your return on investment
  • Selling techniques
  • Sound business practices
  • And much more

Sign-up to get your free copy in your email every week, and you are welcome to view our archives.

What’s Your BIG IDEA?

How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard to sell prospect to consider adding your station?  Come up with and present a BIG IDEA!

Every day business owners and managers drive to and from work thinking, “How can I grow my business?”

They’re looking for IDEAS; small ideas, medium ideas and BIG IDEAS.  Ideas that make sense for their business.  The bigger and better the idea, the more they will invest.

If we are asking for more dollars (increased frequency) or asking for a rate increase (just because it’s renewal time) your chances for pushback and resistance are greatly increased. However, with a well thought out “BIG IDEA” you’ll increase your chances tenfold.

Your BIG IDEAS can be a campaign ad strategy, a musical image, an audio signature, a promotion, a new positioning statement or slogan. It can be anything that benefits THEM, and not you or your radio station.  Your summer car giveaway may be your station’s biggest promotion of the year, but it must be presented from the advertiser’s perspective to increase your chances of selling them.

We suggest you view every proposal before it goes out the door to ensure it has a customer-focused “IDEA”.  Selling “radio” can be challenging, selling ideas is easier, and selling BIG IDEAS, easier yet!  After all, all business owners want are IDEAS on “How to GROW their business”.

If you are looking to GROW your business in 2018 and beyond, click here to arrange an online overview of how we can help grow your revenue and help train and brand your stations and your account executives as professional marketing consultants.

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ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993