Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Wayne's free weekly media sales tip.  We provide short, useful bits of advice every week to help you expand and grow your business.  We address topics such as:

  • Tips on how to be successful with your media choices
  • Obtaining employee buy-in
  • Communication strategies and tactics
  • Sales and advertising techniques
  • Marketing and your return on investment
  • Selling techniques
  • Sound business practices
  • And much more

Sign-up to get your free copy in your email every week, and you are welcome to view our archives.

Radio, the ‘Last Click’ Promoter

Internet guru, Seth Godin says, “The last click someone clicks before they buy something isn’t the moment they made up their mind.”

The best marketers don’t rely upon online reviews or social media noise to make the sale for them.

Instead, they lay clues like breadcrumbs leading up to that last click. Everything from the word of mouth generated by creating a great customer experience, to building a brand with traditional and online media, casts a long pre-click shadow for a business…a shadow that doesn’t change with that last click.

Do your sales staff know how to position radio’s powerful role in that line of breadcrumbs? Or, are they out there claiming your station is the number one breadcrumb to advertisers who don’t understand the role of those clues and still credit the sale to that ‘last click.’

The secret to creating more revenue for your stations is to train your salespeople how to position the strategic role of intrusive radio advertising to create a pre-need pre-search preference for your advertisers in the minds of your listeners.

For Media

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ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993
e. info@wensmedia.com