Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Wayne's free weekly media sales tip.  We provide short, useful bits of advice every week to help you expand and grow your business.  We address topics such as:

  • Tips on how to be successful with your media choices
  • Obtaining employee buy-in
  • Communication strategies and tactics
  • Sales and advertising techniques
  • Marketing and your return on investment
  • Selling techniques
  • Sound business practices
  • And much more

Sign-up to get your free copy in your email every week, and you are welcome to view our archives.

Take Responsibility for Sales

When sales organizations are not achieving their targets, they often point their fingers at individual salespeople. The three most common criticisms these organizations default to are:

1.) Our people don’t prospect enough; not enough cold calls.

2.) They don’t know how to handle objections.

3.) They don’t know how to close.

Of course, they do need to do more prospecting, learn to handle objections and increase the number of “asks” to increase their sales.

The two most common solutions these organizations pursue to achieve these objectives are:

1.) More training for the salespeople

2.) New sales compensation plans

Seldom do these failing organizations take responsibility and take a close look at themselves.

In addition to the two basic solutions prescribed here, the most successful organizations we see, ask themselves these important questions;

1.) What are we doing to warm up those cold calls for our account executives?

2.) What can our organization do to prevent objections rather than asking our salespeople to “handle” them?

3.) What can we do to reduce the need to exert closing pressure and encourage our prospects to enthusiastically buy?

Our SoundADvice radio e-marketing system is helping stations answer all three questions;

1.) SoundADvice creates trust and credibility for account executives with new prospects every week warming up those cold calls.

2.) SoundADvice educates advertisers on how to get a higher return on their advertising investment, minimizing objections.

3.) SoundADvice invites advertisers who are ready to buy, to make an appointment with your account executives FIRST.

Are you ready to take responsibility for your organization’s sales?

Click here to arrange a free online demo to discover what SoundADvice can do for your organization.

For Media


SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues...

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ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993