Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Wayne's free weekly media sales tip.  We provide short, useful bits of advice every week to help you expand and grow your business.  We address topics such as:

  • Tips on how to be successful with your media choices
  • Obtaining employee buy-in
  • Communication strategies and tactics
  • Sales and advertising techniques
  • Marketing and your return on investment
  • Selling techniques
  • Sound business practices
  • And much more

Sign-up to get your free copy in your email every week, and you are welcome to view our archives.

That’s Not Branding

Our TOMA (Top-of-Mind Awareness) Surveys consistently and convincingly prove radio’s effectiveness, but occasionally a ‘good’ radio advertiser does not fare well in the survey.

On those rare occasions, we dig deeper to help the advertiser create a campaign that works. We begin the process by capturing the local knowledge of the radio account executive.

Very often the account executive will say, “They bought our branding campaign.” When we ask about their ‘branding campaign’ they’ll usually say something like, “It’s six spots a day for 52 weeks.”

That’s not branding!

That may explain the reach and frequency of the advertiser’s message, but it’s the message itself that establishes the brand and the results. The good news is we can always find the reason an advertiser’s campaign did not help them capture TOMA (Top-of-Mind Awareness) and we’re doing them a huge service by focusing on a message that will achieve their objectives in the future.

We’re speaking at the RAB/NAB Radio Show in Austin next week. If you’re there, please introduce yourself. We welcome the opportunity to meet our ENS on Sales readers.

For Media

SoundADvice

SoundADvice
SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues...

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Winning in the New Media Economy

Winning in the New Media Economy
This turnkey sales training and advertiser seminar system is proven to persuade advertisers to use more radio in their new media mix.
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ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993
e. info@wensmedia.com