Marketing & Motivation Consultants

ENS Media Inc. helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Wayne's free weekly media sales tip.  We provide short, useful bits of advice every week to help you expand and grow your business.  We address topics such as:

  • Tips on how to be successful with your media choices
  • Obtaining employee buy-in
  • Communication strategies and tactics
  • Sales and advertising techniques
  • Marketing and your return on investment
  • Selling techniques
  • Sound business practices
  • And much more

Sign-up to get your free copy in your email every week, and you are welcome to view our archives.

What I learned About Sales from a Programming Consultant

George Johns, a programming consultant I worked with a number of years ago, told me he could always tell how a station’s ratings would fare in the next book by asking the local program director one simple two-word question.

George maintained that he could call any program director and ask, “What’s new?” If the answer was a ho-hum “We’re doing the same thing we did last year”, he could predict a ho-hum book…. or worse!

On the other hand, if the program director’s enthusiastic response talked about all of the new initiatives and promotions they were launching, George could accurately predict a great book.

You know that ‘new’ is one of the five most powerful words in marketing. But did you know your salespeople need something new to talk about on the street to keep their enthusiasm and passion at a fever pitch?

Ever since George passed that powerful bellwether on to me, I’ve used it successfully in sales. I make a point of having something ‘new’ to engage salespeople at every sales meeting, every week.

Our local TOMA (Top-of-Mind-Awareness) surveys and SoundADvice radio e-marketing system could be the something new necessary to revitalize your sales force in 2018 and beyond.

Click here to arrange an online overview of these proven radio sales systems.

For Media

SoundADvice

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ENS Media Inc.
38 Old Indian Trail
Lagoon City, Ontario
Canada, L0K 1B0

p. 705.484.9993
e. info@wensmedia.com