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101 Ways to get Luckier (In Advertising Sales)
There have been countless books written about selling, and almost as many written about advertising. 101 Ways to Get Luckier is one of only a handful of books written about the modern art of selling advertising.
As seen through the eyes of a thirty-year award-winning multi-media sales leader, you will be enlightened and entertained by the author's refreshing perspectives on how to have more fun and be more successful in your advertising sales career. You'll enjoy stories like these:
#4 - A Lesson in Pavement - tells the true story of how the author came to have the confidence to demand bigger ad budgets.
#22 - Sheep Syndrome - helps you understand why clients do what they do, and why they shouldn't do it!
#32 - Eight Hundred Cases of Beer - teaches you to understand the real meaning of market share.
#84 - The Bill Cosby Package - underscores how to make presentations that are more meaningful to your clients.
#56 - The Rule of 250 - reveals the formula for calculating advertising's role in powerful, word-of-mouth campaigns.
#94 - Canadians Live in Igloos, Don't They? - unveils how to help find your natural ace.
BONUS! Story #88 - Pay Yourself First - comes with a money-back guarantee...practice its lesson, and if you are not completely satisfied, the author will refund what you paid for this book! (When was the last time you read a book with a money-back guarantee?)