Free Stuff for Media

The following documents are free resources that are available for download:

Advertising To Sales Ratios chart

Marketing Funnel

AdvertisingBy Objective -

12 Resolutions for Radio in 2011 - a message from Radio Ink's publisher Eric Rhodes and Wayne Ens

Meeting Evaluation - invite your sales people to fill out a Meeting Evaluation after every sales meeting to make your meetings more productive?

Advertising to Sales Graphs - Share of Voice = Share of Mind = Share of Market

Creative Longevity Matrix - A simple matrix to help you determine how long to run your Radio or TV copy.

10 Do's and Don'ts for Effective Sales Meetings - Tips and tricks for great sales meetings.

Market Analysis - Hold this 'mirror' up to your business model at least once per quarter to review your strengths, weaknesses, opportunities and threats.

Post Campaign Analysis

How to Sell Spec Spots

Customer Survey - How do you measure up to your client's expectations?

Key Account Management Form