ENS Media Inc. helps marketers and media to increase their sales at a profit.
You need to establish the need for advertising and the need for radio in the advertising mix before you go on to explain why your station deserves a piece of their pie. Here's how...
In a world of new media hype and competitive legacy media, account executives must know how to sell radio’s strategic fit in the new media mix.
The Ontario Association of Broadcasters has produced this pro-radio spot to promote radio as a fabulous and viable media.
Use this document to assess your business model at least once per quarter to review your strengths, weaknesses, opportunities, and threats.
The advertising-to-sales ratio is designed to show whether the resources a company spends on an advertising campaign helped to generate new sales.
This funnel clearly illustrates the different roles intrusive and passive media have in the marketing mix. The most successful advertising needs to appeal to both ends of the funnel to capture a purchase.
A sample of clear and specific objectives of an advertising
Graphs which help you outline and practice articulating the Advertising Sales Graph to help your clients understand the importance of being consistent in their advertising.
How do you measure up to your client’s expectations?
Keep track of your most important customers.
Demonstrating the role of the product cycle.
Use this form to help guide your creative team in writing the perfect message for your client.
Use these 10 tips to conduct effective sales meetings.
Use this document monitor your client's advertising results and improve results on their next campaign.
Use this sheet to help identify your extremely high-potential prospects and prospects worth investing more time on pre-call research and post-SWOT Analysis follow up.
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