ENS Media Inc. helps marketers and media to increase their sales at a profit.
“The best account executives will market themselves with blogs, or use e-marketing services like our SoundADvice, to brand themselves as marketing experts.”
-Wayne Ens (Radio Ink 2012, The Future Is Now)
SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues It is also one of the only tools we know about that actually results in the client asking YOU for an appointment. This E-Marketing system works for you in three ways:
We send a SoundADvice article to all your customers and prospects on weekly basis compliments of YOU! Each article entails a thought provoking marketing tip from you as an account executive, complete with your photo and radio station information.
The edition your prospects and clients receive is not, however, the full version of the article. Your prospects or clients must request more information from you to get the full story on the marketing tip provided every week.
This is the most valuable part of having us send SoundADvice to your clients and prospects on your behalf. Each SoundADvice has a click-through opportunity for advertisers to request more information from your account executives about the topic discussed that week.
Part 2 of SoundADvice, called The Field Guide, is a personal guide for account executives to deliver to their prospects to open dialogue on their advertising needs. Your account executives are pre-armed with useful Field Guides on each topic to help them advise advertisers how to maximize their return on their advertising investment.
Your managers receive their own training notes two weeks prior to a new edition of SoundADvice being released. This helps managers prepare a short training segment on each SoundADvice topic. You can cover the 'station spin' of each SoundADvice topic in a 5 to 10 minute segment of your regular sales meeting.
I have to say, lately I have been really appreciating Sound Advice – I have prospects that after time I give up on or let too much time elapse between visits and 3 times in the last two weeks, when I fully expected to have to work on them from scratch I was thrilled when they greeted me by name and talked to me about SoundADvice!!!
It keeps me in their face constantly and the ground work is almost completely laid and I can walk in and ask for the sale (even if I was a bit later than I should have been following up)!
Cassandra Best, Account Executive, 91.7 GIANT FM
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